Bill cut his advertising teeth at Ted Bates New York where he worked on a range of notable clients including
Cinemax & Home Box Office, Coors Beer, General Foods, Hertz, Maybelline, M&M Mars, Panasonic, Prudential and U.S. Navy — not bad for his first agency job. Other NYC agencies included: Ogilvy & Mather Direct, Drossman Lehmann Marino and Warren/Kremer/CMP.

Desiring more time with his family and less time on the train, Bill brought his talents home to some of Long Island’s top agencies including Donaudy Munch, Greenstone Roberts, Phillips Miller Speyer & Frost and Sanna Mattson McLeod & Macri.

At Rabasca & Company, which merged with Kupper Parker Communications (KPC), he created award-winning work for American Express Bank, Arrow Electronics, Astoria Federal Savings, ComforTemp, Good Shepherd Hospice, Meenan Oil, Palm Bay Imports and the New York Islanders. KPC clients included Cablevision, Domino Sugar, Francesco Rinaldi, Harmon Golf, Santa Fe Salsa, Stony Brook University Hospital and OneBeacon Insurance.

Bill is an Adjunct Professor at Farmingdale State University of New York, where he’s been sharing his knowledge of desktop publishing & advertising design since the Spring ‘95 semester.

He currently serves on the Long Island Advertising Club’s Board of Directors.
Attended SUNY Farmingdale & The School of Visual Arts, NYC